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Its almost time

27 Mar

Bloomin earth is our baby, and watching her grow over the last seven years has been the most incredible journey. This year we have been blessed with the opporunity to expand bigger than ever, taking over the streets for as long and far as we need.

We’ve been able to improve our old activities like our massive clothing swap which will now be in a jumbo tent, with donations going to the anselma house.

We’ve added many more crafty activities perfect for any age, live performances from belly dancers, swing dancers and local karate team….

Always so much to do, you won’t ever want to leave – mmmuuahahaha… Oops. I mean “yeah!”

Be sure to join our facebook event, and share with everyone you know!

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Ps. Still room for vendors, performers, craft leaders, and volunteers!! Apply at bloominearth.WordPress.com

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Naughty Secretary Club: A Marketing Campaign for Craft Show Vendors

13 Jul

just found an incredible article about making the best of every show you put yourself in — so good that i’m not even going to say anything more.

Now … get over to the Naughty Secretary Club and read A Marketing Campaign for Craft Show Vendors.

rain rain go AWAY!

13 Apr

I can’t blame mother nature, because in reality she did warn us through her little song … “april showers, bring may flowers” but i am sitting here wishing + hoping + praying that this report will chance by the time Saturday comes around.

in case it does not, and the rain still comes, our wonderful Bloomin Earth festival will be moved entirely inside city hall ….

where there is lots and lots of room for all the fun activities we have planned.

despite the weather you may still see one vendor outside.

me.

i am determined to be outside (and a little stubborn about it too). all day today i was sitting at my desk thinking about how much i hate that its going to rain. i feel like im having my birthday – and no body is coming. i am so angry with the weather that i even offered mother nature “anything” to have the rain go away. i know its strange that i am so so angry with an uncontrollable force of nature. and even more difficult to deal with lol

so i will likely be standing out there all alone under my tent, unless someone really convincing changes my mind.

wont you come say hi?

dreams of vintage streets

25 Jan

while having an “old movie” sunday with the family, i finally realized what i really want for each and every show i organize. i want outdoor vendors selling everything you can think of in portable booths or wagons. i want the vendors calling things like “fresh fish” as you wander past. i want the dirty yet glamorous movie street markets from old movies like “My Fair Lady” and my ultimate favorite “bedknobs and broomsticks” …but there’s so much more, feelings i just cant describe. guess i just have to SHOW you…

i have to say im drawn to the european markets. they are so eclectic, and unique. i went to this really amazing street market in London England, for a school trip. Maybe its the fact that they are jammed into such a tiny space, their tiny tables overflowing with product, or maybe its that each one of them tries to talk to you. Mind you some are slightly harrassing, especially for a pushover shop-a-holic like myself. i think i bought something from each vendor i passed… until my girlfriends rescued me by dragging me away.  so many options, so many flavors.

Toronto manages to capture this feeling with the “City of Craft” shows. they jam a space with tables joined edge to edge. it feels squishy for sure, but it seems to attract an overwhelming amount of traffic. and that’s really the ultimate reason for having a show — to get shoppers. makes the event feel successful, and when the vendors make money, you as the organizer feel like you helped, like it was your success.

The kitchener Market is a space screaming for this atmosphere. it was amazing seeing the shoppers wandering about with smiles on their faces, even hours after i first saw them arrive. the white topped tents looked amazing against the colourful wares. i loved everything… but i felt like something was missing.

if you are planning on participating in the Bloomin Earth show this year, this is the idea im going to try and recreate.

setting up your booth

27 Mar

Design your booth in a way that makes it accessible without infringing on your neighbor… there is nothing worse than arriving to your personal booth space to find someone else’s table sitting in it. Remember: Everyone has paid for their respective space, whether they use all of it or not… its theirs to decide. In most cases additional space can be purchased from the organizer

Create a flow of traffic… make it easy for shoppers to peruse you wares, and finally pay for their finds without interfering with those who are just starting to look. setting up your ’till’ at one end of your table/booth is one way to ensure this.

Make sure its visible… this applies to a number of things, starting with your product. if someone is across the room, can they see what you are offer? perhaps use some levels on top of the table. Is your business name visible? Are your prices visible? Not many customers will want to ask you for a price, plus if things get busy you may not be able to answer. Lastly, are YOU visible. if a customer does have a question they shouldn’t have to search to find the salesperson.

Be Noticeable… you want to draw attention to your booth and show off all your hard work (without interfering with other vendors of course).

Use Marketing techniques… like telling the story behind your craft. Customers who you interact with will be more likely to buy your products. They feel more comfortable with you if you are relaxed with them. Dont overwhelm your shoppers though… how many of us really enjoy the tactics of the retail sales person who greets you with “what do you want to buy from me today?”

Be excited and enthusiastic and friendly… and the best way to do that is to get a good nights sleep. Dont craft until 2am. Dont fuss with tags or last minute projects. Just relax and sleep. You will feel so much better during the show, and your kindness will shine thru.

Before you arrive at the show:

there are a number of things you have to prepare yourself for.. making change, giving receipts, taking custom orders (or future jobs), and making everything look as smoooth as butter. customers may feel as though they are a bother if you are franticly looking for a pen to take down their name and phone number. a wonderful friend sparked my creative bug when she sent me this stationary holder…

mobile studio :: Bitter Betty Industries

Wouldn’t this be great to case all the necessities for a show? Pack it with all those things you need for each sale, plus its a unique way to store your money.

Here is a list of some common things you will need, thanks to GetCrafty and blogger Christy Peterson

Christy’s Show Checklist

Most Important
__merchandise

Big Bulk
__folding table (if not already supplied)
__chairs (if not already supplied)
__clothes rack
__full length mirror? (grreat idea!)

Stuff, Stuff, Stuff
__hangers
__business cards
__business card holder
__tags
__ribbon, twine, string
__camera
__notebook for mailing list sign-up
__receipt book
__change
__bags to put purchases in

Tool Box
__calculator
__scissors
__needle and thread
__safety pins
__sharpie
__pens
__hole punch
__tape
__calculator

Your Comfort
__hoodie
__water
__snack
__magazine/book

You really must must check out her site too… its perfect and simple. offers everything a blogger should have. but we can discuss blog nessesities later

vendor setup: colourful + unique tables

6 Mar

here are some of my favorite tables to help setup your OWN fabulous booth

I love the colourful blocks of wood used for this table, which she paired with a black table cloth.

Display4

Display Blocks :: Nightingayle

i also really enjoy the bright colour used at this table. in fact there are so many unique display items at this table i would probably run to see hers.

my valentine's day booth by thecupcakery girl.
by thecupcakery girl

Keeping along the line of reusing + eco friendly i think this jewelry rack is just great.


stART in the PARK June 1, 2008 by ctomt

as always i love adding vintage items into my tables, like this thrifted travel case. why dont they make them like this anymore?

convention2 by Little Miss Stich.
by Little Miss Stich

or a vintage dish to keep small things looking neat

Cards & Buttons by Lauren-Go-Lightly.
by Lauren-Go-Lightly

felt club :: pins. by ohhellofriend.
by ohhellofriend

(in fact i really like that that this artist used a block to display the price)

Colourful buckets and tall racks are fabulous for getting the maximum amount of space out of your table

Makers' Market Holiday Show '08 by Needlings.
by Needlings